Tuesday, August 24, 2010

de GRISOGONO’s


VOLUPTUOUS JEWELLERY CASES
FOR PRESTIGIOUS CREATIONS



The brand has 16 boutiques worldwide – baroque-styled places of tranquillity where de GRISOGONO’s magic world can be quietly discovered.
Entering a de GRISOGONO boutique is like venturing into a unique and marvellous world. Behind the black façade, a tribute to the black diamonds that have contributed to de GRISOGONO’s success, lays a haven of sumptuously quiet and baroque-styled interiors. With a hint of deliberate anachronism, dark panelling compliments thick Aubusson carpets, and deep silk sofas are matched with marble mosaics. Harmonies of warm red and Italian yellow make up for a voluptuous and entrancing atmosphere. The heavy brass door, ornate with the Company’s coat of arms, opens the way into the heart of a fabulous jewellery showcase, where every single diamond and precious stone lights up the eyes. Here luxury finally makes sense. It is no longer an idea, it is plain reality. 
The first de GRISOGONO boutique opened in 1993 in Geneva and specialised in designing and selling high jewellery and “objets d’art”. Diamond-set jewellery, prestigious furniture, candles, and black diamond-set sunglasses – the first boutique perfectly combined luxury, beauty, creativity, and originality. Following great success, more stores were opened on the world’s most famous avenues. As a testimony to the Company’s healthy position, de GRISOGONO has sixteen boutiques in Geneva, London, Gstaad, Hong Kong, Rome, Porto Cervo, Paris, St. Moritz, Kuwait, New York, two in Moscow, Tokyo, Saint-Barthélemy, Dubai and New Delhi. Concerned with keeping a sense of exclusivity, Fawaz Gruosi wishes to open no more than thirty stores worldwide.

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